Manchester United has a new shirt sponsor. The sponsor is a global technology company known as TeamViewer. The sponsorship deal will start next season and will run for five years.
The company Team Viewer is a German-based software firm that deals in software solutions. The company will replace American car manufacturers Chevrolet, who have been the main shirt sponsors since 2014.
This is set to be the biggest shirt-only sponsorship for a club in the premier league with the figure being £235m for the five-year deal. This equates to around £47m per season.
This deal is comparable to the deal Barcelona has with the Japanese electronic brand Rakuten. The deal between Rakuten and Barcelona is reported at 55 million euros per season.
TeamViewer becomes the sixth shirt sponsor for the club after deals with Sharp, Vodafone, AIG, AON, and Chevrolet.
Manchester United managing director Richard Arnold told the press:
“We are tremendously proud to be establishing this partnership with one of the most exciting and dynamic global software companies. The ability to connect and collaborate has never been more important to the world and our community of 1.1 billion fans and followers. We are looking forward to working with TeamViewer to bring to life our vision for a partnership built on smarter ways of connecting people and businesses.”
TeamViewer chief executive Oliver Steil said:
“We are very excited about this partnership, as it will significantly expand our brand positioning and it will help us to market our comprehensive solutions portfolio to all customer segments globally.
“With Manchester United and TeamViewer, two global winning teams join forces: Together as Team United we can bring the fan experience in the legendary Theatre of Dreams to a new level.
“We are extremely proud Manchester United picked us as a partner in their ongoing technology journey.”
The shirt design for the new Manchester United kits is yet to be released but will now have a new logo.