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Rangers to keep reaping from cinch deal after fresh SPFL sponsorship agreement

Rangers rubbish talk of receiving bid for Gers star
Image Credit: Sky Sports

Scottish Premiership tops have agreed a revised title sponsorship deal which protects cinch’s investment into Scottish football, with Rangers free to exclude themselves from participation under new terms.

To their benefit, Rangers will continue profiting from the SPFL’s new sponsorship package with a cinch as the revised agreement becomes effective immediately. 

It now means that Rangers will not be necessarily required to display the car dealer’s branding after the club’s top ranks last year engaged SPFL chiefs over the package.

The Daily Record reports that under the new terms, Rangers’ share of sponsorship or prize money will not change, despite their exclusion from the new agreement. 

A Rangers spokesperson said: “This is a full vindication of our stance throughout the past season and further highlights wide-ranging concerns regarding the corporate governance of the SPFL.”

Neil Doncaster, chief executive of the SPFL, said: “Under the terms of the revised cinch contract, Rangers are no longer required to participate by providing the sponsorship inventory that they have so far not provided, whilst, crucially, the overall income to Scottish football is expected to remain materially unchanged over the original five-year term of the sponsorship.”

“It’s extremely good news that we have been able to work with our partners at cinch to develop an updated sponsorship package which delivers the same level of financial support to Scottish football, whilst providing additional SPFL media assets to cinch to compensate for loss of Rangers related rights.

“It is testament to the strength of our relationship with cinch, and the high value they place on it, that they have agreed to move forward with us on this basis.”


Written by Tony Masibo

Tony is an ardent sportsman, ethical and professional.

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